Many years ago when our church began revitalization, we prayed and asked God who He was calling us to reach. The answer we felt God impressing upon us then was to focus on unchurched families. So we created strategies and programs designed to reach out to these families. God showed up and we began making inroads to reach these families.
Then something unexpected happened.
In fact, while we were busy perfecting the plans and programs we had used to reach the average unchurched family, the entire culture shifted.
We found that we have to reevaluate everything we are doing in light of these radical cultural shifts.
As we stepped back and took a fresh look at the average unchurched family that God is bringing to us, we discovered some characteristics that have become the foundation for reinventing our structures, strategies and programs.
So, what does the “average” unchurched family look like today?
1. They are a blended home.
53% of all marriages are remarriageshttps://www.pewresearch.org/social-trends/2014/11/14/chapter-2-the-demographics-of-remarriage/ and 65% of those involve children from a prior marriagehttps://www.extension.iastate.edu/linn/sites/www.extension.iastate.edu/files/linn/Stepfamilyfacts038.pdf. Blended families are becoming the norm.
Not to mention that nearly 40% of children are born of unmarried parentshttps://www.cdc.gov/nchs/fastats/unmarried-childbearing.htm. Many of our families have been together for years but have never been legally married.
More than half of the children in our programming come from these family realities.
This means that little Billy probably comes so sporadically because that’s how often he’s with the family that attends our church.
POINT: Don’t scold Billy when he shows up or says things like “we sure wish you’d have been here last week when we had our big fun time.” Children’s programs need to maximize every weekend recognizing that we may only get Billy about 20 times in a year. Programming must realistically deal with the new family norms.
2. They are spiritually mismatched.
Families typically begin attending our church due to just one of the adult guardians. Most often this is “mom” (I put mom in quotes because she may or may not be the biological mother of the children she’s bringing) who makes the connection first. She starts coming to church, bringing the kids along, while “dad” is busy “enjoying his only day off” back at home.
POINT: Don’t make mom feel awkward for not being there as a couple. Equip her to be the spiritual leader in the home without alienating dad. Celebrate that she has worked hard to get her family there. Create on-ramps that will make it easier for her to invite her husband to come with her. Maximize special events that create bridges into the life of the spiritually mismatched partner. Offer small groups that mom would feel comfortable being a part of.
3. They are financially strapped.
According to Pew Research, the average middle-class family cannot absorb even one financial catastrophe. Credit has become a way of life for the American household. Digging ever deeper holes of debt with no end in sight. In other words, they’re STRAPPED.
These families need more from a church than just another organization asking for their money. They need help. Not just to understand what tithing is all about. They need the basics. They need to learn how to earn, budget, spend, and save money. Fortunately, the Bible is one of the greatest manuals for money management on the planet!
POINT: Churches must teach on money beyond giving. We must offer classes on sound money management. In addition, when planning events and programs such as camps and conferences we need to consider whether the average family in our church could afford this and how we can make these extras more accessible.
4. They are over-calendared.
Most families are driven by the schedule of the kids. Practices, games, and recitals OH MY! And just in case you haven’t noticed, none of these extracurricular activities could give a flip if they conflict with the church. Parents have become the willing slaves of these activities and even the most dedicated Christian families have decided to play tag on the weekend with one of them taking little Billy or Susie to their activity while the other one takes the leftovers to church.
Add to that chaos the fact that the standard workweek isn’t standard anymore. Many families are working 50-60 hours a week on a rotating schedule that cuts right through the weekendhttps://www.pewresearch.org/social-trends/2013/03/14/chapter-6-time-in-work-and-leisure-patterns-by-gender-and-family-structure/ (yes, that includes Sundays).
POINT: Churches must become creative in their programming. Most churches offer only two choices: take it or leave it. Missional churches work hard to accomplish two objectives: 1) how do we make this more accessible? 2) how do we shorten this? You can either curse the culture or become “wise as serpents.”
5. They are biblically illiterate.
They have absolutely no idea what the Bible actually says.
To many, it is a dark mysterious book filled with antiquated dictums of morality that are no longer relevant in the 21st century or it is a compilation of fables and fairy tales intended to teach some life lessons.
To others, the Bible is a book that tells of an angry deity bent on suppressing happiness and destroying homosexuals.
One thing is sure, nearly all are misguided on the true content of scripture.
It’s clear that many Americans – including Christians – don’t know their Bible. Just look at the numbers from a recent study:
- 60% of Americans can’t name five of the Ten Commandmentshttps://www.frc.org/booklet/the-ten-commandments-foundation-of-american-society- and only 45% know the four Gospelshttps://www.pewforum.org/2010/09/28/us-religious-knowledge-an-overview-of-the-pew-forum-survey-results-and-implications/#2.
- 12.5% including “born again” Christians believe that “God helps those who help themselves” is a direct quote from the Biblehttps://www.biblegateway.com/blog/2017/06/did-you-know-the-saying-god-helps-those-who-help-themselves-isnt-in-the-bible/.
- And 52% believe a good person can earn his/her way into heavenhttps://www.christianpost.com/news/over-half-of-us-christians-believe-good-works-will-get-them-into-heaven-study.html.
POINT: Churches need to stop assuming that their audience has any biblical knowledge whatsoever. Stop saying stupid things like, “open your Bibles to…” or, “I hope you brought your Bibles…” or even worse, “I hope you have a real Bible with you this morning and not some silly Bible app on your phone.” Have you not figured out yet that they don’t OWN one!! We’ve got to begin at the beginning. Tell them how to get a good Bible. Teach the Bible for clarity, not to show off your academic prowess. Offer classes that introduce people to the Bible. Teach the stories of the Bible. Help people with Bible reading plans that make it easy for them to begin their journey with the Bible.
6. They are racially diverse.
I grew up in the 70s and 80s in the shadow of MLK’s legacy. That means that my parents and grandparents were culturally racist, meaning segregation was a cultural norm. Even if they didn’t embrace racism, they saw it as an acceptable division.
My generation had the knowledge that racial segregation was wrong, but most still lived under the unspoken cloud of racial suspicion/tension.
Millennials can’t really relate to any of that.
Up to 10% of new marriages are now interracialhttps://www.census.gov/library/stories/2018/07/interracial-marriages.html. This is up from 0.4% in 1960.
And although the culture has come a long way from the 1960s, most churches have not.
POINT: There are not many practical program changes I can think of to increase the welcoming of racial diversity. I think the most powerful cues come directly from the leadership. People pick up on the silent sense of acceptance that we telegraph. Church leaders must ask themselves how they truly feel about racial diversity. Do they see problems to be solved or just people to be loved?
7. They have a special needs child.
Families with special needs children are on the rise.
- 2% of children are diagnosed with autismhttps://www.cdc.gov/ncbddd/kids/autism.html#facts
- 9% are diagnosed with ADHDhttps://www.cdc.gov/ncbddd/adhd/data.html
- 7% have a learning disabilityhttps://www.census.gov/content/dam/Census/library/publications/2021/acs/acsbr-006.pdf
- 17% have a developmental disabilityhttps://www.cdc.gov/ncbddd/developmentaldisabilities/features/increase-in-developmental-disabilities.html
- 5% to 10% of Americans have experienced a communication disorderhttps://www.asha.org/about/press-room/quick-facts/
- 26% of Americans are classified as a person with a disabilityhttps://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html#:~:text=26%20percent%20(one%20in%204,is%20highest%20in%20the%20South
- 32% of 13-18 year-olds are identified with an anxiety disorderhttps://www.nimh.nih.gov/health/statistics/any-anxiety-disorder
14% of the children in K-6 in our public schools are identified with a disabilityhttps://nces.ed.gov/programs/coe/indicator/cgg. Are 14% of the kids in our church programs identified as having a disability? Probably not. The reason may simply be because our churches are not ready to receive them.
POINT: Churches that are serious about reaching unchurched families need to begin thinking of ways we can reach families with special needs children. These families need the greatest amount of help. Granted, these needs are widely varied, immensely challenging, and highly complex. However, sometimes even small changes in our programs and approach can make a world of difference.
8. One in five have experienced some form of trauma in the home.
Abuse is common among families today. Whether it is domestic violence or sexual assault, there is a tremendous amount of pain behind the closed doors of American families.
- 43.6% of women experienced some form of contact sexual violencehttps://www.cdc.gov/injury/features/sexual-violence/index.html
- 43% of those were under 18 when it occurredhttps://www.cdc.gov/violenceprevention/datasources/nisvs/2015NISVSdatabrief.html
- 74% of all sexual assaults reported were committed by a family member or close friendhttps://www.ncjrs.gov/ovc_archives/ncvrw/2005/pg5o.html#:~:text=Of%20the%20sexual%20assault%20victims,percent%20were%20committed%20by%20strangers
- On average, nearly 20 people per minute are physically abused by an intimate partner in the United States. During one year, this equates to more than 10 million women and menhttps://ncadv.org/STATISTICS#:~:text=NATIONAL%20STATISTICS&text=On%20average%2C%20nearly%2020%20people,partner%20in%20the%20United%20States.
- 1 in 15 children are exposed to domestic violence each year, and 90% of these children are eyewitnesses to this violencehttps://ncadv.org/STATISTICS#:~:text=1%20in%2015%20children%20are,are%20eyewitnesses%20to%20this%20violence.
POINT: Churches need to do more than preach and teach. Churches should not be country clubs for cool Christians. They need to become hospitals for the hurting. They must bring hope and healing.
9. They want to be successful.
Unchurched families are coming with a myriad of challenges yet they want to build successful homes.
They want to be good parents, but they aren’t sure how. They want to have a good marriage, but they aren’t exactly sure what that even looks like. They want to build a home that is a haven of harmony, but they find themselves trapped in a cycle of repeating the patterns of their own upbringing. They have an image of what they’d like to become, but they have no idea how to get there.
POINT: Churches can tap into that desire by offering practical applications that families can begin to implement at home. Churches are not supposed to be the primary spiritual equipping unit for the family–parents are! Churches must begin to shift their mindset from “we’re the experts” to “we’re the equippers” with the goal of making the home the primary disciple-making environment for the family.
10. They are spiritually hungry.
The American family seems to be in real trouble. True. But the good news is best when the need is the greatest. Bad times for the culture are good times for the church. All of these characteristics are screaming, “We need Jesus!”
Make no mistake, many of these families are hungry for change. They sense an emptiness for something deeper. They’re searching for truth and meaning and hope and healing. And they’re wondering if Christianity just might be what they’ve been looking for.
May we be the church that throws fuel on the fire of their quest.
May we remove every unnecessary encumbrance and unbiblical distraction and be the place of grace that reaches the ones Christ gave His very life for.
What would you add to this list?